MARCELLA BARTOLETTI
Via Cassanese 41, 20090 Segrate, Milano, Italy

A desire to explore the many facets of the power of fragrance in our daily lives is at the basis of this five-part series. The renowned global fragrance expert Marcella Bartoletti, founder of MABA - Sense the Magic Happen and former Global Fragrance Director at Unilever, together with other experts, will take the reader through a journey across the multiple aspects to be taken into consideration, the commonalities as well as the various challenges, and the critical market/ business imperatives to be handled when planning a new fragrance launch. Following a first article on Air Care, published on the No 1/2012 edition of HPC Today, here it is the opportunity to dig into a new fascinating product category: Home Care.

ONE STEP FURTHER IN THE JOURNEY THROUGH THE POWER OF FRAGRANCE
Usually when you talk about fragrance, people think of prestige perfumes, or more generically to alcohol-based fragrances. It may make sense as these products’ experience is entirely and purely based around ... ...