The importance of a healthy diet is universallyrecognized as a major determinant of healthand the prevention of chronic disorders.Currently it is estimated that the prevalence ofchronic disorders such as cardiovasculardisorders, Typ-2 diabetes and obesity could bereduced by up to 80 percent through lifestylechanges including a healthier diet. On averagethis would lead to an increase in lifeexpectancy by 9.3 years.It is crucial, therefore, to understand thedecision-making process in food choice andfactors determining dietary behaviour in orderto develop successful interventions fortreatment and prevention. ...