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Today’s consumers are increasingly demonstrating an emotional connection with beauty products as they seek additional benefits beyond addressing their traditional personal care issues. One key factor to entice consumers is to offer a more pleasant and indulging sensory experience from skin and hair care products.

With natural and/or milder ingredients no longer considered the exception but the norm, Clariant’s skin and hair care experts have been working hard on a solution that minimizes the trade-offs of mild ingredients and achieving a specific, desired sensory profile. The outcome is unique GlucoTain^® - glucose and natural oil-based sulfate-free surfactants that go beyond the functional benefits of traditional mild surfactants. They combine expert care with cleaning power that matches consumer needs for mildness and new dimension ...