As consumers search for holistic and natural ways to improve their immunity, Euromonitor has published a new white paper examining how brands can appeal in a competitive and confusing market.

The report, entitled Changing Attitudes in Health and Nutrition Rise of Immunity-Boosting Strategies ​and authored by consumer insight expert Amrutha Shridhar, points out that consumers looking to purchase immunity products are being inundated with information from health associations, governments, social media influencers and advertising campaigns.

The white paper therefore outlines the key strategies brands and companies need to take into consideration if they are looking to make an impact with immunity products.

FULL NEWS AT THIS LINK: https://www.nutraingredients.com/Article/2021/07/23/Euromonitor-Immunity-Report-How-to-appeal-to-the-holistic-health-shopper