PureCircle™ by Ingredion launches a new solution that delivers sweet taste at scale, under a natural flavour declaration.

PureCircle™ NSF-13 has been developed to deliver the finest sweetness quality, across a wide range of applications including dairy, bakery and beverages. Comprising some of the best-tasting, most sugar-like steviol glycosides, including Reb M, PureCircle™ NSF-13, which is classified as a ‘flavour preparation’, will increase some targeted flavour tonalities, notably brown notes, while reducing potential bitterness on top of it’s core sweetness quality contribution.

PureCircle is pleased to offer this unique tool, meeting European regulatory standards for use. The Company now offers its sweetness quality solution to food and beverage companies across the globe.

Sue Bancroft, Ingredion Category Lead, Beverages, commented: “We are delighted to further strengthen our existing flavour modifier portfolio with the addition of PureCircle™ NSF-13. This new addition is our highest performing natural flavour modifier when we compare the typical attributes required to round off sweetness quality, reduce linger, bring out zesty notes and enhance brown notes across a wide range of food and beverage categories. Produced through PureCircle’s most advanced technologies, NSF-13 carries a consumer-preferred ‘natural flavour’ label and is organic suitable”