AstaReal, a global supplier of astaxanthin with over 30 years of research and innovation experience, has a strong level of expertise and foresight into emerging market trends. As a result, it has identified five significant trends that are likely to shape the industry in 2023.



#1 Regenerative Farming

It is one of the most pressing questions of our time: How can we conserve the planet’s resources for ourselves and future generations? What are the sustainable energy and food sources for an ever-growing world population? The development of new farming systems is also one of the Top Ten Trends identified by Innova Market Insights. Here, fast-growing, nutrient-rich plants such as algae play a promising role. They grow and reproduce even under difficult conditions and in the process utilize climate-harmful CO2 during photosynthesis. Microalgae is being explored for large-scale food production as it can grow quickly and be harvested more regularly with minimal land use. State-of-the-art indoor photobioreactors, as used by AstaReal, not only save space but also secure the quality of the microalgae and its valuable ingredient astaxanthin.

#2 Plant-based Vision

Plant-based nutrition trends are here to stay, as shown by market growth in recent years. This, in turn, is stimulating the search for alternative protein sources. In this context, algae are attracting an increasing amount of attention – and for good reason. That’s because, nutritionally, they are true all-rounders. They not only contain a high amount of protein and fibre, but also provide valuable ingredients such as omega-3 fatty acids and minerals. The health-promoting effect of astaxanthin is also becoming increasingly clear – the potent antioxidant that is found in significant amounts in the freshwater microalga Haematococcus pluvialis. The cell-protecting function of astaxanthin is beneficial, for example, for athletes who regularly demand high performance from their bodies. They are one of the many groups that will boost demand for astaxanthin in 2023.



#3 Brain Enhancers

Promoting cognitive health as early as possible can help to increase cognitive reserve and maintain intellectual activity during later years. Alongside regular physical activity, a healthy diet, quality sleep and stress management techniques such as meditation, and dietary supplements can help support brain health. The global market of so-called nootropics was recently valued at USD 10.67 billion and is expected to reach over USD 28 billion in 2028, according to a report by Research and Market. This would mean a CAGR of around 15% during the next few years 
#4 Non-pill Options

Quick but oh so healthy – according to Innova Market Insights, consumers will favour high-quality, convenient products in 2023. A survey found that two in three consumers globally are looking for simple and convenient ways to ensure their daily nutrient intake [2]. In the area of dietary supplements, it has already become apparent in recent times that consumers are increasingly appreciating on-the-go formats to support their health. Popular options include gummies, sachet powders and effervescent tablets, as opposed to the more traditional pill form, that are not only practical for everyday use but also give supplements a more modern feel.



#5 Enhancing Pet Health

The role that we attribute to our pets is changing. In the past, they often served practical purposes such as guarding our homes. Today, however, it’s all about the emotional bond with our furry friends. Pets are increasingly perceived as a companion or even a member of the family. As a result, owners are willing to invest in their health and well-being – and this appears to be relatively unaffected by the ongoing cost of living crisis.

The ever-growing market for pet supplements serves as evidence: According to Market Data Forecast
Conclusion

With its numerous health benefits and potent antioxidant and anti-inflammatory properties, natural astaxanthin is well positioned to satisfy the demands of health-conscious consumers and pet owners in 2023. It also provides product developers with ample opportunities for creative dosing, and aligns with the sustainability-focused expectations of today’s consumers.