At Vitafoods and PLMA, functional food expert SternLife will present inspiring new Deluxe bars and powder supplements for improved gut health post-50.
Norderstedt, Germany, April 2023: In-house development using high-quality formulations and ingredients allows SternLife to create flexible, private label product concepts. The German family-owned company will be presenting a new powder concept for the intestinal wellbeing of healthy agers, alongside its optimised vegan Grand Deluxe Protein Bars with extra cream filling, to the European trade public from 9 to 11 May 2023 at Vitafoods in Geneva (stand I191) and from 23 to 24 May at PLMA in Amsterdam (stand 5.B27).
“Gut Comfort”, a powder supplement concept for improved intestinal health in later life, taps into current megatrends Healthy Ageing and Gut Health. It thus perfectly targets the needs of the growing 50-plus market.
Older people, in particular, are often affected by digestive problems, as intestinal activity changes with inceasing age. The composition of the intestinal flora plays just as important a role as a functioning, impermeable intestinal mucosa. This is where the right nutrients can make a difference. Studies have shown that the superfood yellow kiwi has a positive effect on the intestines, which is why the extract forms the basis of this new supplement aimed at healthy agers.
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The powder, available in three on-trend flavours, has numerous application possibilities – for example, in shakes, yoghurt, muesli and water. It helps reduce inflammation in the intestine and has a positive influence on the microbiome, especially lactic acid and bifidobacteria which are both vital for good gut health. A healthy intestinal environment is further strengthened with a balanced nutrient complex of biotin, niacin, riboflavin and vitamin A to ensure the maintenance of the mucous membranes. It also contains soluble dietary fibres, which have a prebiotic effect.
Protein indulgence next level: Great-tasting vegan bars with extra filling cream
SternLife has perfectly captured the mood of consumers in the creation of its “Grand Deluxe Vegan Bars”, which promise great taste and mouthfeel, along with an impressive nutritional profile. Both concepts impress with a creamy, crunchy bite and soft texture, and contain up to 22% filling cream for extra smoothness. And that’s not all: SternLife has also succeeded in finding a vegan alternative to milk chocolate coating using rice and coconut milk powder, and will be presenting it for the first time at Vitafoods and PLMA. The sustainable vegan bars also target the sports nutrition market, with a protein content of up to 24 per cent and a sugar content of less than 5 per cent. The new bars will be available to taste throughout the 2023 trade fair season, in Caramel Choco and Butter Cookie Peanut flavours. Soy-free and allergen-free varieties, as well as organic versions, are also available on request.
SternLife produces all of its premium, private label product innovations using state-of-the-art equipment in Germany, guaranteeing consistent quality. In addition, customers benefit from its expertise in packaging, marketing and legislative issues.
