FEDERICO PIUTTI
Innovation Manager at Bormioli Pharma

Abstract

Augmented Reality (AR) has the potential to revolutionize healthcare and pharma packaging manufacturing. In this article, perspectives, use cases and challenges of AR are analyzed, highlighting how the technology can give a concrete contribution on quality, safety and sustainability.

Augmented Reality (AR) is a technological innovation that holds the potential to bring about transformative changes in various sectors, including healthcare and pharma packaging manufacturing. Although the application of AR in these industries is still in its early stages, there are several emerging trends that could revolutionize these sectors. In this article, we will deep dive into understanding the impact of AR on healthcare and pharma packaging manufacturing.

What is Augmented Reality and which are its economic perspectives?
As defined by the Food & Drug Administration (FDA), Augmented Reality (AR) is a real-world augmented experience with overlaying or mixing simulated digital imagery with reality through a camera or display, such as a smartphone or head-mounted or heads-up display (HUD). Digital imagery may be able to interact with real surroundings, often controlled by users.

Unlike virtual reality (VR) technology which immerses users in a completely virtual environment, AR superimposes computer-generated images onto the real world. This can be done through AR glasses or other head ...