Lubrizol, a global specialty chemistry leader, announced today the opening of its Beauty Research Institute in Shanghai, China. The site will serve as a strategic hub to further grow in vivo beauty testing capabilities, applying decision science to enable next-generation beauty ingredients, empower innovation collaboration and enhance speed to market for Lubrizol beauty and personal care customers in the region and beyond.
The Lubrizol Beauty Research Institute expands the company’s R&D and lab network in Asia Pacific and houses leading clinical testing equipment and collaborative workspaces based on best practices of Lubrizol’s clinical testing in Barcelona, Spain. It is designed to offer state-of-the-art claim substantiation, sensory evaluation and consumer insight generation, as well as training and education programs. The center enhances Lubrizol’s technical services capabilities to provide customized and comprehensive support to its customers, as well as to move from insight to innovation faster and more efficiently via artificial intelligence and computer vision.
“The Lubrizol Beauty Research Institute in China is a testament to our commitment to innovation and growth in this important region,” said Bernardo Medeiros, Vice President of Lubrizol Beauty, Home, Pharma and Nutra Business. “Recognized as the fastest growing beauty market, China plays a critical role in beauty innovation. By pairing global ground-breaking technologies with local consumer insights and local expertise, we can expand our capabilities to deliver value added solutions not only relevant in the local market, but globally as well.”
Since its founding almost 100 years ago, Lubrizol has been at the forefront of innovation, shaping a legacy of transformative solutions that meet the world’s evolving needs to advance mobility, improve well-being and enhance modern life. With more than 65 years in Asia Pacific, Lubrizol has deeply invested in bolstering its local for local capabilities and established a significant presence and reputation, with commercial offices, manufacturing sites and technical centres across the region.
“With its scale and impact in the value chain of many industries, China plays an important role in setting the pace for technological advancement and innovation. The establishment of this Beauty Research Institute is a strategic step to position Lubrizol at the heart of a most vibrant ecosystem and innovation landscape,” said Henry Liu, Vice President, Lubrizol APAC. “The Institute further builds upon our local footprint while we continue to invest in local for local innovation and local talent with an intimate understand of the needs and trends of this market.”
Lubrizol’s Beauty business offers a comprehensive portfolio of ingredients for skin care, makeup, sun care, hair care and cleansing, as well as formulation and application expertise to help its customers create differentiated products that meet the evolving needs and preferences of consumers in local and global markets. It has been awarded with many industry awards for the value it brings in active and functional beauty ingredients.
