We are pleased to unveil the celebratory logo for PROCOS’ 80 years of operation, an emblem that encapsulates the intertwining and unique history of CBC PROCOS. The harmoniously entwined shapes symbolize interconnection and continuous growth, a tapestry of experiences and successes accumulated over time.
The logo, with its classic shape and modern colors, not only embodies the uniqueness of PROCOS but goes beyond… it embraces the concept of infinity, explicitly referencing the upcoming 100 years that will characterize CBC in 2025. PROCOS80 symbolizes the company’s history, which began in 1945 through the efforts of two chemists from the Donegani Institute, and the hope for ongoing growth in the future. Additionally, it features two intertwined souls representing our current present, the period since 2006 when we became part of the CBC CO., LTD. Group. This union has led to a history of successes, and the logo emphasizes the unbreakable bond between the two entities.
The concept of “ONE TEAM” is also embodied in the logo, reflecting the unity between CBC and PROCOS, almost like a link between two intertwining hands. The gentle, undulating shapes evoke Erica Abelardo’s sand art, whose video represents a sort of “red thread of destiny” towards continuity over time. Abelardo’s work, present with us since 2023, is a tangible sign of our commitment to persist and to increasingly strive to create a resilient company that cares for its employees and society.
PROCOS80, therefore, is not just tied to the history and the numerical counting of years in business; it represents grit and perseverance — values deeply rooted in our DNA and well expressed in the Group’s motto: GRIT. PROCOS 80 is a symbol of continuity and momentum towards the future, attesting to the strength of our history and the determination to look forward with grit and passion.