Imerys unveiled the latest addition to its ImerCare® range for cosmetics at in-cosmetics in Amsterdam: ImerCare® MicaSilk, a high-performance, engineered mica designed to deliver talc-like softness in pressed and loose make-up powders.

ImerCare® MicaSilk is as soft as talc!

Produced through an innovative production process, ImerCare® MicaSilk features an optimized particle structure that imparts a ‘talc-like’ soft, creamy texture to pressed and loose make-up powders, along with a subtle combination of transparency and smoothness.

Thanks to its high lamellarity index, ImerCare® MicaSilk demonstrates excellent cohesion in pressed powders, whilst its high oil absorption capacity provides a long-lasting matte effect. Ideal for pressed powders, loose powders, eye shadows, and blush formulations, it offers a suitable alternative for formulators seeking talc-like softness.

Proven performance in external panel tests

Independent panel tests comparing ImerCare® MicaSilk with talc in a pressed powder formulation, confirmed similar performance in terms of softness, cohesion, adhesion, transparency and matte effect.

A Cosmos-approved mica sourced in France

Produced at Imerys’ wholly owned Ploemeur operation in Brittany, France, ImerCare® MicaSilk meets growing consumer demand for natural, sustainably sourced mineral-based cosmetics. Derived from a 100 percent natural mineral source, ImerCare® MicaSilk is not treated with chemicals during processing. As such, it is Cosmos-approved.

A close-up of loose or pressed powder being applied to the face with a brush.