Nicholas Micallef
Senior Analyst, Beauty and Personal Care at Euromonitor International, United Kingdom

Abstract

Achieving beautiful skin is no longer confined to wearing make-up or applying anti-ageing creams to hide or reverse the unkindly visible. Greater knowledge and urban lifestyles are encouraging consumers to have healthy skin at all times. This is what is perhaps driving the beauty industry to align itself more proactively with healthcare. Dermocosmetics in key beauty categories, namely skin care and sun care, is among the most dynamic segments. Going forward, this may be a detriment to remedial options, such as anti-agers, typically, the purview of most cosmetics brands.

Achieving beautiful skin is no longer confined to wearing make-up or applying anti-ageing creams to hide or reverse the unkindly visible. Greater knowledge and urban lifestyles are encouraging consumers to have healthy skin at all times. The bottom line is “I want to feel and look good”, and, to do so, consumers seek to maintain hydrated luminous skin, protect skin from external impurities, such as pollution and get a gradual tan without the burn.

Along with a more educated consumer, there comes awareness on the use of chemicals in a number of products, a quest for a cleaner lifestyle, and unnatural tans and roasted skin going out of fashion. This is what is perhaps driving the beauty industry to align itself more proactively with healthcare. Dermocosmetics in key beauty categories, namely skin care and sun care, is among the most dynamic segments. Going forward, this may be a detriment to remedial options, such as anti-agers, typically, the purview of most cosmetics brands.

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