- Agriculture Division to be Corteva Agriscience™, reflecting its purpose of enriching the lives of those who produce and consume
- Materials Science Division will be called Dow, and will retain the Dow diamond as its brand, building on the Company’s globally recognized 121-year history of innovation and value creation
- Specialty Products Division to be the new DuPont, carrying forward a 215-year legacy of science-based innovation to transform industries and everyday life
DowDuPont™ (NYSE:DWDP) has announced the corporate brand names that each of its divisions plans to assume once they are separated as independent companies as intended. While certain product names will change at separation, many products within each intended company will continue be sold under their current, widely known brand names.
With respect to the intended Materials Science company, based in Midland, Michigan, With $21 billion in 2017 pro forma revenue2 and $5.3 billion in 2017 pro forma operating EBITDA2, the intended Specialty Products company is well positioned for growth opportunities where customer collaboration and innovation are central to value creation.
Additional brand development work for the intended Materials Science company and the intended Specialty Products company is ongoing.
As announced earlier this month, Materials Science is anticipated to separate by the end of the first quarter of 2019, and Agriculture and Specialty Products are expected to separate by June 1, 2019.
