INTRODUCTION
Last year the publishers of this journal were kind enough to publish my short editorial piece entitled “The Golden Age of Formulation” (1). In it I argued that the science and technologyof formulation had made advances that made it a worthypartner for more mature disciplines such as synthetic chemistry.Additionally I pointed out that market drivers were aligned to anextent that makes the present day a great time to be innovating in the fi eld of formulation. In this article I’d like to expand on that theme. What follows should be not be taken as a comprehensivescientifi c review article but more as an examination of themes and trends and as a digest of interesting and relevant examplesof advances in formulation science and technology, especiallyas they impact on the markets for household and personal care products. ...