protect fools from the consequence of their folly”  EU Cosmetic Regulation 1223/2009   It’s here! The long-awaited Second Edition of: Help! I’m Covered in Adjectives – Cosmetic Claims & The Consumer. Dive into the world of cosmetic claims with renowned skin scientist and cosmetic claims specialist, Theresa M. Callaghan, as she unveils an updated[…]

Introduction For many years, cosmetic products have been marketed without specific regulatory constraints. Perhaps assuming that selling safe products is in the very interest of the producer, the legislators relied on the manufacturers and distributors and did not promulgate mandatory rules to assess the safety of these products.   Over time this situation has changed.[…]

finally prompted the market to acknowledge and address this concern. Added to the enormity of the skin lightening category, and the current debates surrounding colourism and cosmetic claims , Ayton Global Research (UK) was commissioned to investigate and find out from consumers who use whitening products, what drives their decision for using them and[…]

guidance document, which elaborated the requirements of each criteria in detail through interpretation and examples.   Cosmetic efficacy evaluation is an effective way to scientifically support cosmetic claims . There are many methods to evaluate the efficacy of cosmetics. According to the differences of experimental objects, they can be summarized as in vitro methods,[…]

that it is illegal to knowingly make false claims. Unless it’s political advertising, then you can pretty much make any claim you like.   Who knew cosmetic claims were more highly regulated than political ones?   SUNSCREEN CLAIMS In the case of sunscreens, there are lots of different claims made. The main claim is[…]

of global cosmetic companies having to rethink their product strategies. Added to the enormity of the skin lightening category, and the current debates surrounding colourism and cosmetic claims , Ayton Global Research (UK) was commissioned to investigate and find out from consumers who use whitening products, what drives their decision for using them and[…]

what can you say about a cosmetic? more importantly, what can’t you say about a cosmetic? how can you make a clever but compliant claim? and what evidence do you need to hold for all types of claims? find out in this summary video, and where to go to get more information if this is[…]