Givaudan Active Beauty extends its hyaluronic acid range with the launching of a new active cosmetic ingredient called PrimalHyal™ Gold at Cosmetago-ra, stand 55-56, in Paris.
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The skin barrier and its HA content can be negative-ly affected by age, leading to skin dehydration. This is why the #1 benefit expected by worldwide con-sumers from a cosmetic product is hydration, with a rising demand for even greater performance and long-lasting properties. Due to its very high water solubility, it is complex to add HA, even under dry in powder form in oil based formulas such as make-up applications. Active Beauty is now offering PrimalHyal™ Gold: a new technologi-cal solution produced by means of sustainable manufacturing processes (biofermentation) which allows to incorporate hydrated HA in oil-based formulas such as pressed powders, body oils, suncare oils, lipstick, lip glosses, mascaras, balms and any anhydrous formulas.
Having a recognised expertise in HA, the research of Givaudan Active Beauty has bridged the gap between formulation needs for new oil soluble ingredients and active compounds. A specific molecular weight HA (<50 kDa) is incorporated into a micro emulsion to create PrimalHyal™Gold. It increases by +45
pauline.martin.pm1@givaudan.com
