• Combines three services on products, regulatory, and sustainability features
• Easy-to-use and available 24/7 for customers
• Multi-device accessibility (PC / Tablet / Mobile)

On June 29, 2022, at the World Perfumery Congress 2022 in Miami, BASF Aroma Ingredients launched the Virtual Aroma Assistants, a new digital platform to simplify the navigation of BASF’s Aroma Ingredients portfolio for customers from the Flavor & Fragrance industry.

“Our new Virtual Aroma Assistants reflect our passion to meet the demand of our customers for sustainable products, digital solutions and simplified processes,” says Steffen Götz, Vice-President Global Sales & Business Management, BASF Aroma Ingredients. “And it is an invitation to our customers to become part of our transformative and innovative activities for a sustainable future”.

The Virtual Aroma Assistants consist of three sections which are closely interlinked to support the customers’ development processes for flavor and fragrance applications. They enable an intuitive product browsing experience guiding BASF customers through the Aroma Ingredients portfolio.

Source: www.basf.com