◼ Based on 100% renewable ingredients, Cetiol SoftFeel enables eco-friendly
and waterless formulations
◼ Alternative to cosmetic-grade petrolatum with similar sensorial properties
and occlusivity

The natural, soft-solid emollient Cetiol® SoftFeel from BASF’s Care Creations® offers an effective alternative to cosmetic-grade petrolatum based on renewable ingredients, rather than petroleum. Answering rapidly growing consumer demand for sustainable ingredients, Cetiol SoftFeel provides
personal care brands with an eco-friendly alternative to traditional solutions.

Cetiol SoftFeel has a melting effect on the skin due to its transition from firm to liquidlike at skin temperature. It has been shown to leave skin softer and mimic petrolatum
in occlusivity as well as sensorial profile. Thanks to its versatility, the emollient can be
used to create face, body, hair, and baby care products with pleasant sensory
properties.

“Cetiol SoftFeel exemplifies BASF’s commitment to clean and natural ingredients that
fit with market trends,” said Nader Mahmoud, Vice President Business Management
for Personal Care North America. “As consumer needs and concerns evolve, we must

continue innovating alternative solutions which deliver both in performance and
sustainability attributes.”

Cetiol SoftFeel is the most recent addition to the company’s Cetiol product family, a
broad range of emollients for various personal care applications. With this launch,
BASF is expanding its offering of innovative and eco-friendly solutions in the Care
Creations existing portfolio of sustainable alternatives.