BGG Group announced today the opening of its third affiliate in Switzerland (BGG Europe SA), after having already successfully opened branch offices in North America and Japan.

The Swiss affiliate will be based in Lugano and will be responsible for BGG operations in Europe.

BGG has been supplying major partners in Europe for many years and is already realizing 15% of its revenues in Europe. Thanks to this new branch office, BGG will be able to better serve its customers’ needs, while providing local technical assistance and innovative solutions.

Christian Artaria, Global Chief Marketing Executive of BGG Group, will be responsible for managing the new affiliate.

“We are implementing the global growth strategy of the group and the opening of the European affiliate will play an important role in our future growth” said Chunhua Li, Chairman and founder of BGG Group.

“I am extremely excited and honored to be given the opportunity to lead the European business of BGG. My unwavering priorities will be to grow BGG’s business and to use all my experience and energy to help write the next chapter of BGG Group.”, added Christian Artaria.