The global DNA-based skin care products market size was valued at USD 5.90 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.6% from 2021 to 2028. The beauty and personal care industry has witnessed steady growth with rising consumer spending. This trend is particularly true for the millennial population segment, which is fueled by the desire to slow down signs of aging. Aggressive advertising and promotional campaigns by niche and large players have also played a significant role in influencing consumer behavior. With the increasing inclination and ability to spend on beauty and cosmetic solutions, the market will continue to grow. Everyone’s skin is different, so instead of a generic approach from over-the-counter items, they need a regimen that is tailored to their own needs. Consumers are now being targeted more directly by skincare specialists, who are prescribing a customized range of products.
The Skin 360 Face Scanner app from Neutrogena identifies over two thousand face features in order to recommend goods to users. Quizzes are used by brands like Vitruvi and The Buff to analyze a customer’s present conditions and skincare goals based on a guided self-assessment. To determine a client’s need for their products, Atolla performs a pH skin test to analyze moisture levels, oil percentages, UV exposure, and humidity levels. Skintelli’s tailored skincare technique includes an epigenetic test that examines the DNA methylation gene.
E-commerce retail channels play a crucial role in the distribution of DNA-based skincare products as they produce a significant portion of market revenue. Consumers may browse millions of products in one location without having to physically visit retail stores thanks to online sales platforms. Because of the increased popularity of social media sites, such as Facebook, Instagram, TikTok, and YouTube, there has been an increase in skincare advertising on these platforms, which are visually appealing. Influencer marketing has experienced significant growth in recent years, and the skincare industry is particularly well-positioned to benefit from this trend.
Product Insights
In terms of value, creams dominated the market with a share of over 50.0% in 2020. As the formulation comprises high-tech pharmaceutical active components, DNA-based skincare creams are touted as more than just aesthetic or cosmetics goods. They claim to preserve and even improve the skin’s function.
As indicated by a slew of recent brand launches, new packaging and ingredient advances have trickled down into the market. For example, EpigenCare Inc., a consumer epigenetics biotechnology firm, has developed a new Standard tier of its Skintelli tailored skincare test. The product, which is a direct-to-consumer DNA test, examines an individual’s current skin quality using epigenetic mechanisms like DNA methylation.
Consumers may now participate in the development of their own perfect products thanks to breakthrough data capabilities and technology, making the purchasing decision much easier. Consumers value the luxury of being able to select things that they believe will best help them reach their aesthetic goals, and product customization options and personalized services make their lives easier by reducing difficulties during the purchasing process.
