The global DNA-based skin care products market size was valued at USD 5.90 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.6

The Skin 360 Face Scanner app from Neutrogena identifies over two thousand face features in order to recommend goods to users. Quizzes are used by brands like Vitruvi and The Buff to analyze a customer’s present conditions and skincare goals based on a guided self-assessment. To determine a client’s need for their products, Atolla performs a pH skin test to analyze moisture levels, oil percentages, UV exposure, and humidity levels. Skintelli’s tailored skincare technique includes an epigenetic test that examines the DNA methylation gene.

E-commerce retail channels play a crucial role in the distribution of DNA-based skincare products as they produce a significant portion of market revenue. Consumers may browse millions of products in one location without having to physically visit retail stores thanks to online sales platforms. Because of the increased popularity of social media sites, such as Facebook, Instagram, TikTok, and YouTube, there has been an increase in skincare advertising on these platforms, which are visually appealing. Influencer marketing has experienced significant growth in recent years, and the skincare industry is particularly well-positioned to benefit from this trend.

Product Insights

In terms of value, creams dominated the market with a share of over 50.0

As indicated by a slew of recent brand launches, new packaging and ingredient advances have trickled down into the market. For example, EpigenCare Inc., a consumer epigenetics biotechnology firm, has developed a new Standard tier of its Skintelli tailored skincare test. The product, which is a direct-to-consumer DNA test, examines an individual’s current skin quality using epigenetic mechanisms like DNA methylation.

Consumers may now participate in the development of their own perfect products thanks to breakthrough data capabilities and technology, making the purchasing decision much easier. Consumers value the luxury of being able to select things that they believe will best help them reach their aesthetic goals, and product customization options and personalized services make their lives easier by reducing difficulties during the purchasing process.