There is a transformative shift towards experience-driven spending as individuals now seek profoundly enriching and enjoyable experiences from beauty and personal care products, viewing them as liberating the senses and providing a more fulfiling daily sensorial experience.

Oum is our bodycare formulation collection developed for your evening wind-down ritual. Featuring award-winning conditioning biopolymer AURIST™ AGC to reduce skin roughness feel and improved rinsability. All formulations in Oum contain a high amount of active ingredients from our GENENCARE® actives line to help protect and nourish the skin.

About IFF

IFF is a leading global player in the beauty and personal care industry. Drawing on our deep R&D expertise and experience, our goal is to empower consumers to do good while looking great. Combining high-performance ingredients with cutting-edge science, we deliver industry-leading beauty solutions inspired by nature that feature sustainable and natural credentials.

IFF experts will be available at booth 1675 at NYSCC Suppliers’ Day to discuss sustainable high-performing ingredients and diverse innovative offerings.

https://bioscience.iff.com/solutions/personal-care/formulations/oum-formulation-collection-2024