DETOXIFICATION AND PROTECTION AGAINST POLLUTION AND SUN EXPOSURE USING MULTIPLE APPROACHES AND SOLUTIONS
Air pollution, caused by industry, vehicle fumes, cigarette smoke and other sources together with high energy sunlight (UV), are known to have a detrimental effect on our skin and body, starting from our appearance, such as early signs of aging including wrinkles, pigmentation spots, disrupted skin barrier, overall dryness and skin imperfections. Pollution and smog are not a single substance, but are rather composed of a highly complex mixture of molecules and particles that are breathed in and absorbed through the skin.
A major unmet need of the industry is for effective, natural and safe means to protect the body and the skin specifically as our outer protective layer against pollution to which it is exposed daily.
The ability of the skin to defend itself against pollution is limited. One may assist with detoxifying/anti-pollution agents that support and help fight the damage inflicted.
IBR has developed a multiple approach system that fights pollution and its related damage, protecting our skin and health from inside and out.
- Shielding – Reinforcing and strengthening the skin barrier, protecting from and preventing the penetration of pollutants and
- Detoxifying – Activation of the skin’s detoxification systems to neutralize pollutants and the harmful molecules that are breathed in or passed through the skin
- Repairing and reversing pollution and sun-generated
The suggested solutions are presented in the form of three products that come to address one or more aspects of protection, defence, prevention and repair.
