Every consumer has unique expectations from the beauty products they choose, which vary by their generation. As manufacturers and suppliers of beauty and personal care ingredients, Innospec brings expertise, creativity and knowledge to inspire your next formulations, offering endless possibilities for every generation.
Baby Boomers. Formulations designed to retain, preserve and protect skin and hair.
Baby Boomers represent a vital consumer segment in the personal care market, seeking products that align with their evolving lifestyles. Health and wellness take center stage for this generation, prompting a demand for age-specific solutions, including skin and hair care products that address visible signs of aging. Defy expectations and explore Innospec’s range of detox shampoos and hydrating cleansers, tailored to meet Baby Boomers’ beauty care needs.
Gen X. Caring ingredients and fresh formulations to update your regime.
Generation X seeks refreshing new products and effective ingredients to elevate their personal care routines as they begin to experience signs of aging. Gen X consumers appreciate natural products that deliver visible results and prioritize multi-functional options that streamline busy lives. Find new routines with Innospec’s mild shampoos and gentle skin cleansers, crafted to cater to Generation X’s beauty care needs.
Gen Y. Low impact formulations for when you’re on the move or short on time.
Generation Y is characterized by a strong preference for products that simplify their routines and deliver multi-functional benefits. Often balancing busy professional and family lives with a passion for travel, convenience is paramount for Millennials. Take a moment and experience Innospec’s range of multi-functional products, from hair mousse to hand and body cleansers, designed for Gen Y’s beauty care preferences.
Gen Z. Ingredients and formulations that put the planet first.
Growing up in a digital age, Generation Z is acutely aware of environmental and social issues and seek products that resonate with their identities and principles. This generation demands inclusivity in the beauty industry, celebrating all hair types, while addressing the diverse skin types and specific needs of different ethnicities. Care without compromise with Innospec’s range of naturally derived shower cream and hydrating cleansers, tailored to a Gen Z beauty care needs
Gen A. Giving you the power of gentle cleansing.
Growing up with technology, Generation Alpha embraces interactive experiences and prefer personal care products that are enjoyable to use. They seek natural ingredients that are effective while being mindful of what they apply to their hair and skin. Additionally, the rise of the ‘pet parents’ trend signifies a growing interest among this generation in high-quality and natural products for their pets, as they prioritize the health and well-being of their furry companions. Kindness is strength with Innospec’s mild cleansers and gentle pet shampoos, specially formulated for Generation Alpha’s beauty care needs.
Links & contacts:
Facebook : Facebook
LinkedIn: Innospec Performance Chemicals: Company Page Admin | LinkedIn
Instagram: https://www.instagram.com/innospec_performance_chemicals/
