In an era where sustainability is no longer a choice but a necessity, brands across industries are recognizing the growing consumer demand for sustainable products. The beauty industry, often criticized for its environmental waste, is now shifting its perspective on waste management. Active Concepts, a pioneer in ethical and sustainable skincare solutions, introduces AC PomeaShield (Water & Punica Granatum Fruit Extract & Lactobacillus Ferment) a game-changing ingredient that aligns with the sustainability movement while delivering exceptional skincare benefits.
Consumers of all ages are increasingly aware of the need to act sustainably, albeit at varying rates. Gen Z particularly driven by the environmental crisis, have become champions of ethical and sustainable choices, with 62% preferring to buy from sustainable companies. This consumer segment, along with Millennials, prioritize personal, social, and environmental values when making purchase decisions.
With a cradle-to-cradle approach, Active Concepts supports the transformation of the personal care industry’s perception of waste and AC PomeaShield embodies the core principles of sustainability. By sourcing and utilizing the whole pomegranate, Active Concepts minimizes waste and maximizes the extraction of rich pomegranate polyphenols, creating a highly effective skincare ingredient. Pomegranates have long been revered for their medicinal and beauty benefits, symbolizing prosperity and abundance in many cultures. Today, they are recognized as a superfood, offering numerous health and skincare advantages due to their nutrient-rich profile. The true power of this fruit lies in its antioxidant polyphenols, which provide remarkable skincare properties.
The company sources pomegranates from various regions, including Central California, the Valencian region of Spain and partners with farmers in India, the world’s top pomegranate cultivator, adhering to the National Standards for Organic Production (NSOP) to grow crops without the use of chemicals or hormones.
“We are thrilled to introduce AC PomeaShield to the beauty industry,” said Sejal Topiwala, Marketing Manager, Americas & APAC at Active Concepts. “With its powerful antioxidant polyphenols, anti-aging benefits, and focus on sustainability, this ingredient is a testament to our commitment to providing exceptional skincare solutions that not only deliver remarkable results but also respect our planet.”
AC PomeaShield is specifically formulated to target and neutralize reactive oxygen species (ROS), the culprits behind premature aging. With its potent antioxidant properties, this powerhouse ingredient acts as a shield, safeguarding the skin from oxidative stress and promoting a youthful and radiant complexion. What sets AC PomeaShield apart is its ability to combat cellular aging by addressing senescent cells. By employing polyphenols, this innovative ingredient technology effectively delays the onset of cellular aging, ensuring that your skin remains vibrant and rejuvenated.
But the benefits don’t stop there: AC PomeaShield also plays a vital role in enhancing the skin’s structural integrity. By stimulating elastin synthesis in fibroblasts, it promotes a smooth and firm complexion, restoring youthful elasticity and resilience.
