Clariant raises the innovation bar at in-cosmetics Global 2019 to make it easier than ever for the Personal Care industry to find the differentiation it seeks. The unveiling of its new “Envisioning Beauty” brand with its exciting new products reflects Clariant’s keen eye on looking ahead to inspire a more innovative and sustainable future for cosmetics.
The new face of Clariant Personal Care puts clearly-identified top market needs at the forefront to ensure everyone from established brands to indies and contract formulators can easily find relevant, effective solutions to their most pressing challenges, big or small. Every new and existing product in Clariant’s extensive portfolio will be grouped to a specific need, presented within the “Envisioning Beauty” brand.
Latest additions turn attention to innovation in skincare. The predominant anti-aging segment receives a major boost through a revolutionary new approach and unique active ingredient for effective skincare directed at the true causes of aging.
There is good news too for functional claims with the introduction of CareMag™ D, a natural and effective alternative to support the substantial market need for aluminum-free deodorants, as well as a sustainable and safe neutralizer to capture the evolution of the cosmetics industry to eco-friendly products.
Clariant also introduces a new platform that helps customers find more sustainable, yet performing ingredients – Clariant Naturals. Ralf Zerrer, Head of Strategic Marketing & Innovation comments: “Clariant is always looking ahead to successfully deliver the next ingredient, the next texture, the next benefit to the Personal Care industry. At last year’s show we introduced a whole new, next-generation conditioning platform for hair – Genadvance® – and this year’s show will deliver even more firsts.”
“We are specialists, proactivists, and take pride in drawing on our best in class formulation expertise, claim substantiation and natural solutions to formulate solutions that provide innovation and inspiration in the areas where formulators and brands need it most. And we’re making sure that the relevance of each, the benefits offered, will be simple and clear to see.”
To add to its support, Clariant translates the future needs and challenges of the Personal Care industry into the first regional variations of its BeautyForward® trend forecasting guides. They debut at in-cosmetics Global 2019. Discover Envisioning Beauty and BeautyForward at Booth E70, April 2-4, 2019, Paris Expo Porte de Versailles.
