The Lubrizol Corporation introduced five new personal care concepts at this year’s in-Cosmetics® show in London, April 4-6. Attendees visiting Lubrizol booth GG 20 had the opportunity to learn about the following new offerings: In skin care, Lubrizol introduced Pemulen™ EZ-4U Polymeric Emulsifier, an easy-todisperse, robust and highly efficient solution for providing emulsion stability in skin and sun care products, combining a smooth texture and a pleasant fresh sensory. We also highlighted innovative face color cosmetic formulas featuring the versatility of Avalure™ Flex-6 polymer to stabilize a variety of highly pigmented systems, from W/O to O/W emulsions, with soft after feel and comfortable wear.

Lubrizol also featured a new concept targeting busy mothers that choose to be both 100

In hair care, a new rheology modifier with unprecedented versatility targeting styling applications was introduced. Carbopol® CLEAR polymer offers formulators easy access to a wide choice of product formats ranging from traditional styling gels with brilliant clarity toward novel product textures, clays and waxes. Molecular cosmetics and botanicals was also promoted in the Skin Care Corner.