The UN predicts that by 2025, two-thirds of the world’s population will be living in water-stressed conditions. As climate change continues to threaten the natural water cycle, more consumers are seeking out beauty brands that offer waterless products that work.
Lubrizol Life Science – Beauty has developed a complete line of waterless formulations combining cutting-edge functional ingredients like AlgaPūr™ HSHO algae oil, Kelco-Care™ diutan gum, Sensomer™ CI-50 polymer, Oilkemia™ 5S polymer, Matrifuse™ S-1 dispersant and Sunhancer™ Eco SPF. Beauty Beyond H2O gives consumers a “hair-to-toe” waterless beauty routine, with products for cleansing, hair care and skin care. The collection offers a broad range of textures and formats, sulfate and silicone-free formulations, travel-friendly portable solutions and sustainable packaging made from recycled, reusable or recyclable materials.
The product line includes:
• Jelly Cleanser Oil – Cleanses the skin by removing impurities and resistant makeup, with a moisturizing and non-greasy finish.
• Surprising Shower Powder – This body wash includes natural emollients that help moisturize the skin during and after washing. Showering with this formulation, consumers might use 4x less product than traditional shower gel.
• Flip-me Algae Bar Shampoo – A solid bar that washes hair while nourishing and conditioning, providing curl definition and frizz control. Shampooing with it allows consumers use 6.5x less product than traditional shampoo.
• Algae Oil Solid Hair Mask – A solid format hair mask designed to bring hydration, shine and strength to the hair with a light, satin-like feel.
• Instant Nourishing Hair and Scalp Oil Serum – An oil-based serum that instantly transforms damaged hair and scalp.
• Waterless Facial Moisturizing Bar – This water-free facial bar provides moisturization with no oily or greasy texture and reduces the appearance of dark spots and wrinkles.
• All Mineral Anhydrous Facial Daily Deflector Sunscreen Fluid – This silky and smooth sunscreen fluid applies seamlessly with an all-mineral format.
