The  Lubrizol  Corporation  will  introduce  new  product innovations at SCS Formulate in Coventry, United Kingdom November 15-16. Attendees visiting Lubrizol stand 209 will have the opportunity to learn about our latest personal care innovative concepts in Skin Care and Hair Care. 

In Skin Care we will introduce a new multifunctional ingredient, Avalure™ Flex-6 polymer, designed to improve the stability, water-resistance and sensory performance of a variety of skin care,  sun care and color cosmetics for eyes, face and lips. For color cosmetics,  the Express your True Colors concept will showcase novel textures and formulations for color cosmetics. Exciting new skin care formulations and textures from Lubrizol’s Sweet Escape 2.0 concept will also be featured.

In Hair Care, we will highlight new solutions in Heat Protection that allow you to create the look  you  want  while  preventing  hair  damage  and  this  even  after  repeated  heat  styling treatments.  Our  products  offer  substantial  thermal  protection  for  hair,  leaving  it  healthy-looking,  stronger  and  more  resistant  to  breakage  while  also  providing  long  lasting straightening without frizz. Additionally, we will also feature the Styl’IN concept, bringing to the forefront new styling formulations that address contemporary trends and formats in hair care. And finally, the growing consumer need for enhancing the life of color will be addressed by  introducing  our  mild  and  gentle  Color  Protection  Solutions.  These  will  transform damaged hair into hair that appears healthy, soft and smooth. On top of this, our solutions can protect color for up to twenty washes.