The Lubrizol Corporation will introduce new product innovations at Sepawa in Fulda, Germany October 12-14. Attendees visiting Lubrizol stand 400a will have the opportunity to learn about our latest personal care innovative concepts in Skin Care, Bath and Shower as well as in Hair Care.

In Skin Care Lubrizol will feature a new multifunctional ingredient, Avalure™ Flex-6 polymer, designed to improve the stability, water-resistance and sensory performance of a variety of skin care, sun care and color cosmetics products. New innovative skin care formulations and textures from Lubrizol’s Sweet Escape 2.0 concept will also be featured.

In Bath & Shower Lubrizol will introduce new Carbopol^® SMART Polymers, which enable the formulation of high performance cleansing products by providing brilliant aesthetics and enhanced mildness, along with exceptional ingredient compatibility and unprecedented manufacturing flexibility.

In Hair Care Lubrizol will highlight new solutions to help keep hair soft and strong even after repeated heat styling treatments. They offer the ability to protect the hair from high temperatures leaving it more resistant to combing while also providing long lasting straightening without frizz. Lubrizol will also feature Styl’IN, new styling formulations that address new trends and formats in hair care. Satisfying the growing consumer need for enhancing the life of color, Lubrizol will also introduce mild and gentle solutions for color treated hair. These can protect color for up to twenty washes.