Lubrizol Life Science – Beauty (LLS Beauty) introduces its #skincaringmakeup collection, which combines the best of skincare and color cosmetics with artificial intelligence insights to deliver on the beauty industry’s up-and-coming trends.
Twelve new makeup formulations for face, eyes and lips are made with leading LLS Beauty active and functional ingredients and formulated to deliver benefits important to consumers.
The color cosmetics team supported by the Foresee Lab™ within LLS Beauty, spotted advanced trends and leveraged artificial intelligence to pull data and insights from social media conversations. Learnings from that analysis directed the team to focus on the top five targeted and trending benefits, including smoothness, long-lasting, color, protection, and moisturization. The #skincaringmakeup collection allows consumers to improve their skin’s long-term health while enhancing smooth and even makeup application.
Inspired by trending conversation in makeup, Lubrizol used its expertise and knowledge of skin health science to design the #skincaringmakeup collection. The resulting new formulations benefit the skin as well as provide high-performing makeup for the ultimate look-good, feel-good cosmetics. They give brands the opportunity to develop makeup products that truly resonate in the market.
