Lubrizol Life Science Beauty (LLS Beauty) announced they will participate at in-cosmetics® global, being held March 28-30 in Barcelona, Spain, where they will unveil a new vision for beauty, introduce several new ingredients and lead educational sessions.
Attendees are invited to stop by their booth (#N50) for an exciting customer experience and to discover a new vision for the beauty world, Beautyversalism, meant to empower brands to envision the future paths of beauty.
This vision is brought to life in a new collection, merging the trends of Reinventing Beauty, Beyond Naturals and Direct to Technoscience, spotted by LLS Beauty Foresee Lab™. The collection features upcoming holistic beauty routines that match the emerging consumers’ needs and addresses sustainable and true solutions in skin aging, hair care personalization and skin cleansing gestures, while revealing innovative textures and product formats.
Attendees will also get a first look at a new active ingredient that was born out of the need to create a “prejuvenating” solution for consumers who are looking for preventative options to slow down the signs of aging without compromising their authenticity. Additional ingredients being featured in-booth are:
• Sensomer™ Tara polymer – a multifunctional, natural film former and thickener with excellent sensory and synergistic behavior with other thickeners. Suitable for skin care and hair care applications.
• SilSense™ Bio 5 emollient – a naturally derived, biodegradable, highly pure and volatile emollient to be used as a silicone alternative to Cyclopentasiloxane D5 in leave-on applications, with similar performance and sensory feel. It is suitable for makeup, skin care, sun care, hair care and hair color.
In addition, the LLS Beauty team will be sharing skin, hair and cleansing ingredients that provide environmental care in the new Sustainability Zone and present several educational sessions, including:
• Tuesday, March 28 at 2:30 p.m. in Lab 2
Juan Cebrián, Ph.D., EMEA Technical Service
Topic: Unleash the Creativity Path of Naturally Derived Emulsions with PemuPur™ START polymer!
• Wednesday, March 29 at 10:45 a.m.
Mathilde Allègre, Global Sustainability Manager
Topic: Lubrizol´s Engagement in the Sustainability Journey
• Wednesday, March 29 at 11:55 a.m. in Theater 2
Cristina Carreño, Ph.D., Global New Business Development Director, Lipotec™ Active Ingredients
Topic: Recent Innovations to Express Your Emotions and Preserve Your Beauty.
• Wednesday, March 29 at 3:50 p.m. in Theater 3
Cristina Amezcua, Formulation Scientist
Topic: Welcome to the New Silicone-like Era in Makeup for Unique Sensorial and Performance.
