Mothers have high awareness of infant formula ingredients from whey, research has shown. Arla Foods Ingredients commissioned YouGov to survey 5,658 mothers in seven different countries. When asked whether they knew about specific formula ingredients, lactose topped the list – recognised by 66

Ingredients from whey were also widely known about. Nearly half of respondents (46

Manel Romeu Belles, Global Industry Marketing Manager for Paediatric & Medical Nutrition at Arla Foods Ingredients, said: “This research provides valuable insights into the consumer behaviour of Generation X and Millennial mothers buying infant and baby formula. One of the key findings, for us and for formula manufacturers, is that high numbers of mothers globally not only recognise whey-derived ingredients, but also have a preference for products that contain them. This is particularly true of China, the world’s largest infant formula market.” High quality (87

The research also showed that mothers shop around for formula – only 27