There is no doubt about the negative impact of pollution on our health and skin. Irritation, allergies and premature aging are direct consequences of the continuous contact that we have with pollutants, which even penetrate the skin.

Combination of a polymer with metal chelating properties and a potent free radical scavenger, POLLUSHIELD™ functional ingredient can help prevent accumulation of pollution particles in the epidermis and replenish the skin with antioxidants, increasing its capacity to resist the harm caused by heavy metals, particulate matter (PM) and other harmful elements found in big cities and other polluted areas.

In addition, the efficacy of the ingredient in lighting facial dark spots and improving skin dullness has been recently proven in a new clinical test performed in Milan, Italy. This time 20 female volunteers between 43-69 years old with dark spots and dull complexion applied a cream containing 2% ingredient on half face and a placebo cream on the other half, twice a day, and spent 2-3 hours a day in the traffic. After 14 days of treatment facial dark spots, a visible manifestation of pollution damage, became lighter and skin dullness was reversed, giving a brighter complexion to the skin.

BETTER SKIN ASPECT DESPITE CITY POLLUTION

Complementary, a self-assessment evaluation questionnaire was completed by the volunteers with the majority confirming perceived changes in facial glow and a smoother skin. Awarded in 2017 as the Best Skin Care Product for Europe in the Regional Beauty Industry Awards organized by Cosmetics Design, POLLUSHIELD™ functional ingredient can be included in cosmetic formulations seeking to provide daily anti-pollution care as well as in anti-aging products to protect skin that is sensitive or more vulnerable to ambient contaminants.