Probiotics are introduced to the body for its beneficial qualities and contain live bacteria or yeast said to have a variety of health benefits. This could be either in a food or drink products, or nutritional supplements. Made up of microorganisms intended to enhance health, found in yogurt and other fermented foods, dietary supplements and beauty products. 80
Consumers attitudes towards probiotics
Consumer behaviors and claims
Conclusion
This article is based on FMCG Gurus: Probiotic Surveys. For more information, please contact Info@fmcggurus.com.
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Consumers motivations for buying probiotics are primarily health based, specifically gut health. 73
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Of those who take probiotics, 74
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The most popular probiotic food product reported by global consumers was yogurt in a cup (65
When consumers were asked why they haven’t bought probiotic food and drink products 56
