Abstract

People all over the world – from Africa to Asia, and from Europe to America – want to look healthy andbeautiful. Consumers often turn to personal care products to help them look and feel good. But not every productavailable is suitable for every region: people in different countries have different demands, depending on their tradition,culture, and the characteristics of their skin and hair. Cognis Care Chemicals and its active ingredients businessLaboratoires Sérobiologiques (LS) have used their formulation expertise to develop their new personal care concept thattakes these differences into account. Presenting regional trends, raw materials, technologies and formulations, theconcept gives manufacturers an insight into the different beauty requirements around the world.