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A FEW WORDS ON NATURAL WORLD: HISTORY AND MILESTONES

Since the late sixties, I have always been working in the food industry. Being very result-oriented and driven by an unstoppable curiosity, I have got mainly involved in finding technological and ingredients-based solutions to the many hurdles top quality food production often represents. Selling food ingredients has become the natural evolution of my technological background and problem-solving state of mind. 

This vision led to set up Natural World in 1996. The idea behind it was that food industry evolution would have required an increasingly customer-oriented service and the simple trading company model would soon become obsolete.   

To forward-looking minds, it was getting evident that futur ...