EBRU KARPUZOGLU
Molecular Medicine & Immunology, Founder & CSO, AveSeena

Abstract

The pandemic brought a lot of attention to the importance of a healthy immune system and has forced consumers to think about the wellness of their immune system like never before. We have experienced various skin related sensitivities due to pandemic related stress with increasing concern linked to skin health.

The pandemic brought a lot of attention to the importance of a healthy immune system and has forced consumers to think about the wellness of their immune system like never before. We have experienced various skin related sensitivities due to pandemic related stress with increasing concern linked to skin health. Worldwide, this reflected as a marked spike in sales of hand sanitizers and targeted skin care products with consumers looking for solutions that treat skin conditions connected to the heightened stress and anxiety directly linked to the pandemic.

As we focus more on our overall well-being and immunity, skin health and its immune wellness have become more important. In this COVID age, consumers are driving the growth trend in beauty and immunity for ultimate physical and mental wellness. A cohort of “wellness and immune seekers” have emerged in 2020 that are the most engaged and educated users of immune supporting products including supplements and wellness-based beauty products.

Engaging the new frontier: beauty in immunity
Healthy skin has always been linked to a healthy immune system. Skin is our ...