What is it?
The ingredient list, or INCI list, can be a real goldmine for those skilled in the art:
understanding what other Formulators use when developing a cosmetic product
is an interesting part of our job. It is educational as well as insightful.

WINDLE & MOODIE – ESSENTIAL OILS ELIXIR
This recent launch from Windle & Moodie is described by the Manufacturer as a "highly intuitive, pre-cleanse elixir blend" of several vegetable ingredients with nourishing and moisturising properties.
The product is basically a blend of vegetable oils with an addition of a fragrance.
It is not clear from the Ingredient List whether or not essential oils have been used, as the brand name seems to imply.
Some Manufacturers choose to use the INCI "Parfum (Fragrance)" even when using blends of essential oils in order to maintain some confidentiality on the oils used.
The oils used are quite common, but by a closer look at their properties their use in a hair serum seems well justified.
Apricot Kernel Oil (Prunus Armeniaca Kernel Oil) is a good source of unsaturated fatty acids, mos ...