WILL COWLING
Marketing Manager, FMCG Gurus

Over the next twelve months, consumers will continue to look at addressing a number of different health issues as they adopt a holistic health approach to wellbeing. Consumers are showing a focus on prevention over cure, which means that consumers will want to address health issues even if not suffering symptoms and if they are satisfied with that area of wellbeing. So how will consumers look to address their mental wellbeing and what actions are consumers taking in order to benefit their cognitive health.

Mental wellbeing plays a key role in consumer health and is an area that consumers will want to address over the next couple of years. Before the pandemic, stress and poor sleep management were common across the globe. However, the uncertainty of the last few years has accelerated these problems and made them even more common. FMCG Gurus consumer insights highlight this as 44% of global consumers state that they are now more conscious about their mental wellness as a result of the pandemic. Not only are consumers more conscious about their cognitive health but, their satisfaction over the last couple of years has declined. This is highlighted as ...