GUIDO BOGNOLO
Scientific advisory board of H&PC Today – Household and Personal Care Today (TKS Publisher)

If I take a helicopter view of the surfactants trends these days, sustainability ranks at the top, as shown, for example at the number of papers on the subject presented at the 4^th ACI Future of Surfactants Summit held in Madrid on the 6^th and 7^th February of this year.

This should not come as a surprise: the regulatory burden for introducing new molecules demands such heavy investments against the uncertain perspective of a commercial return that developments in that direction are totally discouraged.

Conversely, exploring routes to make more efficiently existing structures and/or using renewable resources allows for original technological approaches with the perspective of financial rewards. As it has been correctively observed sustainability and long-term financial performance are correlated. Furthermore   there are difficult-to-measure but real non-material rewards (e.g. image with the formulators, which in turn may claim an ecological approach in their advertising).

Sustainable surfac ...