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ANTI-POLLUTION BEAUTY IS FOR EVERYONE

Hardly a day goes by without a story about atmospheric pollution and its negative effects on human health. Most recently, images of cricketers succumbing to the polluted air of the Delhi cricket ground were shown around the world. In mega-cities like Shanghai, where PM2.5 levels are 5.4 times higher than WHO guidelines, over 1 million deaths are attributed to pollution every year. But Asia isn’t alone in suffering from pollution. According to the WHO, even cities like Amsterdam regularly record PM2.5 levels, which is 60% over the safe level, and 4017 people die every year from pollution-related disease in the Netherlands.

As a result, consumers around the world are becoming highly concerned about the impact of po ...