PostSHOW

Record Breakers: Vitafoods Europe enjoys big surge in visitors and exhibitors

Vitafoods Europe has enjoyed another record-breaking year, with visitor and exhibitor numbers both significantly up on 2016.

Almost 20,000 (19,951) visitors attended the global nutraceutical event in Geneva between 9 and 11 May –13% more than last year. Furthermore, a record 1,034 companies exhibited – up 15% on 2016.   

This was the most international Vitafoods Europe ever, with exhibitors from 56 different countries, and visitors from 108.

Chris Lee, Managing Director, Global Health & Nutrition Network Europe, Informa Exhibitions, said: “It was an incredible event – the whole industry turned up. The sight of so many companies doing business, learning and networking made us really proud.  This year’s record-breaking figures reflect the determination of the industry to innovate and overcome challenges, and we’re delighted to have played a part in that.”

Visitors found that the event’s growth created even more opportunities for them to network and do business.   

Inga Freimane, visiting from Aptiekas Produkcija, said “The whole exhibition was bigger than before, and we enjoyed it even more.  The atmosphere was great, and we were able to use the event from both sides – to meet customers and suppliers at the same time.  I made some very good contacts.  We’ll definitely be back next year.”

Revamped Education Programme a hit

There was also positive feedback for the newly restructured Vitafoods Education Programme, with delegates taking advantage of the opportunity to access content more closely aligned to their business objectives.

Derek Renshaw, Professor of Translational Physiology at the University of Coventry, said: “This was a particularly nice edition of the Education Programme.  The quality was high and we really liked the fact that we could mix and match business and R&D. We’re starting a spin-off company, so the business workshops were particularly useful for us, especially the one on marketing strategies.”

Professor Andrew Scholey, Director of the Centre for Human Psychopharmacology at Swinburne University, Melbourne, said: “The quality of the speakers and the content this year was excellent.  I’m very interested in the way the Education Programme has evolved over the years and gone on to become such an important part of the event.  It’s a great forum for meeting existing industry partners, forming new collaborations and finding out where research is going in general across different fields.    There’s a definite buzz around certain areas, so it was a good opportunity to get a feel for what’s happening and what the key trends are.”

Exhibitors enjoy increased traffic

Many of the exhibitors said that they had noticed increased traffic to their stands, and that visitors had come from a wider range of countries.

Marie Blondel, Marketing Communications Manager, Europe, for Roquette, said: “More and more Vitafoods Europe feels like a very international event, which is great for us because we do business all over the world.  It was great to build new relationships – we mainly met European customers, but also people from Asia and the US.  For us, this is really an event that’s unmissable.”

Megan DeStefano, Probiotics Global Marketing Leader at DuPont Nutrition and Health, said: “We had great booth traffic and a lot of interest in HOWARU(R) Shape, our new clinically proven probiotic for weight management. There was a very wide range of visitors, especially from across Europe. We had great meetings with current customers, and lots of really good discussions with potential customers. The visibility that we got has been fantastic.”

Stephane Vouche, Operational Marketing Manager, Capsugel Europe, said: "Vitafoods Europe is where the whole industry comes together so we get all kinds of visitors to our stand. It’s an opportunity to really communicate with the right people at the right place and in the right moment, and that really brings us value.”

Erin Miller, Director of Marketing at Ganeden, Inc. said:  “International expansion is a large focus for us, and Vitafoods is one of the main and most well-respected food, beverage and dietary supplement shows in Europe. We had visitors from all over Europe, and even some from the Middle East and Malaysia, which was a valuable opportunity for building global relationships.”

Alexis Manfré, Global Category Manager at Naturex, said:  “Vitafoods Europe is key because it’s the biggest exhibition for the supplement market in Europe.  Every year it’s getting bigger, and we find that’s a unique way to meet all the industry and all our main customers.  That’s great in terms of visibility, but also to listen to market & customer needs, and to help the industry progress.”

A wider range of advice and attractions

This year, old favourites such as the Vitafoods Tasting Centre and the Omega-3 Resource Centre were joined by a number of new features. These included the Vitafoods Innovation Centre in association with analyze & realize, which offered free consultations on areas such as regulation and marketing access.  

Visitors could also talk to experts in the new Advice Centre.  One of the companies that shared their expertise was Bird&Bird, whose Senior Associate, Nicolas Carbonelle, said:  “I think it made sense for people visiting the show to have a place where they could meet people with a high level of knowledge who could address questions in respect of any business issue they had. My impression was that the show was even more successful than last year.  It shows that the industry is a successful and active one.”

Robert Van Wanrooji, Key Account Manager at VSI, is among those who believes the event’s success lies in its diversity. He said:   “It’s a great event and a good opportunity to meet people interested in ingredients as well as finished products.  Only Vitafoods Europe has that combination, so we meet a lot of new people. There’s no one single element – the value of Vitafoods Europe is in the full range of features. It’s always a nice atmosphere – people love to come.”

Also making a debut was the Probiotics Resource Centre – a new dedicated knowledge hub.  Organised in association with the International Probiotics Association, it explored the latest breakthroughs in probiotic technology and market trends.

Rosanna Pecere, Executive Director of International Probiotics Association Europe, said, “This was a very good opportunity to exchange with professionals, marketing people and scientific experts on interesting topics in several dedicated forums. There’s currently a high level of interest in probiotics – in both science and consumer trends – and the opportunity to engage with people from across the industry was fantastic.”

With the event proving so successful for all groups – visitors, exhibitors and education programme delegates – the organisers are now looking ahead to next year. Vitafoods Europe 2018 will take place at Palexpo between 15 and 17 May 2018.

PreSHOW

Meet the leaders of food and drink innovation to discover the latest trends at FOOD MATTERS LIVE – London’s excel, 21-23 November

Are manufacturers innovating fast enough to reduce sugar, fat and salt in their products? What does the future hold for food design and nutrition? How can we develop a healthier relationship with food?

These and many other complex issues will be debated at this year’s Food Matters Live - the UK’s only cross-sector event to address the critical relationship between food, health and nutrition.

More than 400 influential speakers will take part in the Food Matters Live education programme, exploring the viability of the sugar reduction policy, tackling obesity in the out-of-home sector and the impact of Brexit on nutrition.

PepsiCo’s Sue Gatenby, Lucozade Suntory’s Peter Harding, Tesco’s Jane Lawrie and Hellmann’s Joanna Allen will consider how quickly manufacturers are mainstreaming reformulation of their products – while Professor Tim Benton will join a panel on geopolitics and their impact on the future of food.

At the same time, a multi-stream seminar programme will focus on the effectiveness of the UK’s action plan in tackling childhood obesity, the demand for free-from, and the new technologies and business models shaping food and drink production.

More than 16,000 influential professionals are expected to attend this year’s Food Matters Live exhibition, featuring over 800 leading organisations, at the cutting edge of innovation - from new ingredients to finished products from the UK and beyond.

Live attractions, demonstrations and tastings will also give visitors a chance to investigate what is shaping the future of food.

A new match-making service will enable visitors and exhibitors to build collaborative business relationships, the Research Pavilion will connect research-led organisations with industry, and the results of Ecotrophelia Europe – the competition for creating innovative food products – will be unveiled during the event on 22 November.

Briony Mansell-Lewis, Food Matters Live Director, said: “Food Matters Live is fast becoming an annual education and business opportunity for many in the industry.

“We’re delighted once again to welcome so many experts to share best practice, forge collaborative relationships, find solutions to challenges and explore new ways of working with colleagues across the food, nutrition and health sectors.”

Food Matters Live is free to attend, including entry to the conference, seminars and all visitor attractions.
Simply register at www.foodmatterslive.com