Focusing on the Future – Vitafoods Europe 2018 
15-17 May 2018, Palexpo Geneva

With consumer awareness of functional nutrition higher than ever, and science and technology driving exciting new innovations, the future for nutraceuticals is looking bright.

In fact, a survey by the organisers of Vitafoods Europe – which takes place between 15 and 17 May 2018 in Palexpo, Geneva – shows that 92% of industry professionals feel either quite positive or very positive about the future for their company (up from 88% last year).

Almost half (48%) see increasing consumer awareness as one of the biggest opportunities for their business, followed by innovation through new ingredients (37%) and growth in developing markets (27%).

Vitafoods Europe has undergone a series of improvements to ensure the industry makes the most of such opportunities. The 2018 event will provide valuable insights into the big trends and scientific advances shaping the future, as well as offering expert advice to help visitors overcome challenges.