If you could sum up the traditional consumer attitude to dietary fibre, it would be ‘good for you but boring’. Fibre is perceived as delivering desirable health benefits, but high-in-fibre foods are sometimes still considered bland and unpalatable.
For food and beverage manufacturers, dietary fibre is where the consumer trend for healthy eating meets equally strong demand for pleasurable tastes and textures. With Tate & Lyle’s PROMITOR™ Soluble Gluco Fibre, consumers really can have the best of both worlds: fibre-packed foods that taste great and have a satisfying texture.

FIBRE MATTERS
Research by Tate & Lyle as far back as 2009 (1) shows that, while European consumers recognise the value of fibre in their diets, they are concerned that they are not consuming enough. This may be due to a number of reasons. Taste has already been mentioned; consumers may also be unsure which foods to eat, or choose foods which they thi ...