AIIPA, Associazione Italiana Industrie Prodotti Alimentari, Food Supplements area, together with its member companies, aims to “contribute to the growth of knowledge, correct use and quality of food supplements in order to promote more informed consumer choices and the development of this sector in Italy.”

Specifically, AIIPA proposes to:

• Promote the proper use of food supplements, recognized as being part of a healthy lifestyle and linked to a balanced diet and physical activity, as confirmed by the WHO in its “Global Strategy on Diet, Physical Activity Health”, approved in May 2004 (1);
• Promote the diffusion and application of existing Self-Regulation Codes of Advertising and proper communication to the consumer and of the existing legislation.

By the 2002 European Directive, AIIPA has been continuing to have an open dialogue with authorities, health care professionals, scientists, and communications experts, with the aim to continue the pro ... ...