George is an Associate Analyst in GlobalData’s Consumer Division, undertaking research and analysis on FMCG markets. He is particularly interested in consumer technology and product innovation. George presented at In-Cosmetics Global 2019 on developing tech trends, and has been quoted in several industry publications including GCI Magazine and Kosmetica. George holds a master’s degree in Economics, and previously worked in the blockchain industry.

WHAT IS “PERSONALIZED BEAUTY”?

Personalized beauty is the tailoring of products and experiences to meet the demands of individual consumers. Personalization has become a crucial theme within the beauty industry as digital lifestyles present consumers with greater individuality than ever before. According to GlobalData’s 2018 Q4 Global Consumer Survey, 68% of global consumers say they are often/always influenced by how well the “product is tail ... ...