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When it comes to indulgence, gummies remain one of consumers’ favorites. Although the ingredients of traditional gummies are deceitfully simple, they provide a good foundation for new product introductions. Research from Innova shows that in 2018 gummies were leading the confectionery category with the highest number of product launches: 23% of the total NPD.

New product development for gummies might mean brighter or more natural colors, exotic flavors or different texture, but the sub-category that’s seeing substantial growth and which is increasingly catching the eye of manufacturers, is undoubtedly functional confectionery. As today’s consumers are looking to achieve overall health and wellness while indulging, functional gummies are slowly, but surely, gaining momentum in t ... ...