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IN MAY 2019 FRIESLANDCAMPINA RELAUNCHED ITS GLOBAL INGREDIENTS COMPANY. WHY? WHAT DOES THIS MEAN FROM AN OPERATIONAL POINT OF VIEW? 

In recent years we have seen consumer demands changing. They demand more nutritious food with an excellent taste. Moreover, consumption patterns are changing, we see growing on-the-go consumption. 

Our new organization provides our customers with products and solutions that reflect these current market needs for nutritious and healthy food and the trend towards more out-of-home and on-the-go consumption.

We also simplified our portfolio, so we can offer a clearly defined configuration of services and products. This enables us to create more focus and clarity on who we are for our customers and what w ...