KUNAL MAHAJAN,
Chemicals & Energy at Kline, Hyderabad, India

Abstract

The European household, industrial, and institutional (HI&I) cleaning chemicals market is one of the largest HI&I markets globally. Driven by a growing awareness of hygiene and a continuous shift toward environmentally friendly cleaning products, the market is forecast to grow and offer many opportunities to chemical suppliers. This article looks at the market by cleaning application and ingredient group and focuses on market trends and areas in which the market holds strong potential.

INTRODUCTION

The household, industrial, and institutional (HI&I) cleaning chemicals market in Europe is an area of great potential for chemical suppliers. Europe and the United States are the two largest HI&I markets globally, each accounting for almost 32% of the market share. They are followed by China. Consumption of HI&I cleaning ingredients in Europe is estimated at 3 million tons in 2017. This mature market is expected to continue to grow at a rate of 1.1% CAGR through 2022, driven by growing awareness about hygiene and a continuous shift toward environmentally friendly cleaning products.

MARKET OVERVIEW

In Europe, the household segment dominates this industry with more than 75% share in ingredients sales value. Convenient formats including more sustainable products while obtaining efficient results drives the demand and future development of this segment.

The industrial and institutional (I&I) segment is more price sensitive compared to the household applications; therefore, expensive ingredients such as enzymes and fragrances are less used in its product formulations. For exampl ...