KUNAL MAHAJAN
Kline, 35 Waterview Boulevard, Suite 305,
Parsippany, NJ 07054, USA

Abstract

Cleaning products have become entrenched as an important part in our everyday life. They are essential for maintaining the health and hygiene standards in any setting, whether household, industrial, or institutional (HI&I). The size of the market for cleaning products is more than USD 100 billion and is growing rapidly due to dynamic factors which include growing population, rising awareness of health and hygiene concern, as well as rising income levels particularly in developing countries. These factors have triggered sales of cleaning products to grow at double-digit rates in some countries in the last few years. As a result, sales of ingredients used in these products have also witnessed strong performance and are forecast to grow further.

INTRODUCTION

Cleaning products have become entrenched as an important part in our everyday life. They are essential for maintaining the health and hygiene standards in any setting, whether household, industrial, or institutional (HI&I). The size of the market for cleaning products is more than USD 100 billion and is growing rapidly due to dynamic factors which include growing population, rising awareness of health and hygiene concern, as well as rising income levels particularly in developing countries. These factors have triggered sales of cleaning products to grow at double-digit rates in some countries in the last few years. As a result, sales of ingredients used in these products have also witnessed strong performance and are forecast to grow further.